https://www.heymeg.me/home daily 1.0 2025-03-25 https://www.heymeg.me/portfolio daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f2880abf8438148a0a25781/1596764874547-3PUYVPEATBCJFCA97633/17-2-LB-Wmns-Summer-07.jpg PORTFOLIO BRAND MARKETING Working with brand ambassadors, internal collaborators, and media partners, I led key seasonal product marketing strategies for sell-through via retail POS, social media, content creation, copywriting, media planning/buying, PDP, during my tenure at nixon. https://images.squarespace-cdn.com/content/v1/5f2880abf8438148a0a25781/1596499940334-9XQY0ZKPH858NRGFPC6M/woman.png PORTFOLIO MARKETING GTM Designed seasonal marketing plans, messaging cadence and unique story generation focused on creating brand demand in over 70 countries and 2000 points of sales for global fashion/lifestyle watch and accessories brand through go-to-market planning, strategies, and budget ownership. https://images.squarespace-cdn.com/content/v1/5f2880abf8438148a0a25781/6c74fe72-4a7b-47fa-9af2-7fe1d8f7f768/Screenshot+2025-03-20+at+1.20.14+PM.png https://images.squarespace-cdn.com/content/v1/5f2880abf8438148a0a25781/1596500221759-V5AP5IM1QU3UV6Q1311T/monster-children-nixon-zine-834x556.jpg PORTFOLIO MEDIA BUYING Negotiated and managed all media buying, budgeting, partners & flighting for digital, content partnerships, print and OOH advertising. Created campaign briefs, RFP’s and scope of work for marketing assets for internal teams, international offices, and external agency partners. https://images.squarespace-cdn.com/content/v1/5f2880abf8438148a0a25781/1596500240399-OPUNSNXBRA80XNW0RGBQ/media.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/5f2880abf8438148a0a25781/1609907791542-0MILLBK2COMHOA10D8Y8/Screen+Shot+2021-01-05+at+8.36.10+PM.png PORTFOLIO MARKETING & CREATIVE OPERATIONS Led marketing and creative teams, developed cross-department collaboration process and set up internal policies and procedures to support seasonal marketing, sales initiatives AND domestic/international GTM strategies for DTC & B2B accounts for emerging Italian eyewear brand, ELECTRIC. https://images.squarespace-cdn.com/content/v1/5f2880abf8438148a0a25781/1596764420752-A02R1ZL0CR2IIZK6LEH1/4bf95977dfb369d855a9653c08fdfc62.jpg PORTFOLIO COPYWRITING Working with design briefs and technical product specs, I brought new seasonal watches, sunglasses, goggles, softgoods, accessories and audio products to life through copywriting THAT LIVED ON ADVERTISING, PDP, PACKAGING, WORKBOOKS, CATALOGS, EMAIL CAMPAIGNS, AND MORE. https://images.squarespace-cdn.com/content/v1/5f2880abf8438148a0a25781/1596500161945-4JYP0LTBD22ZEOUQYFIW/store_one.jpg PORTFOLIO RETAIL AWARENESS + LAUNCH In support of launching Nixon’s first NYC store location and first U.S. custom watch bar, along with short lead times and an even leaner budget, I was able to garner over 30 million earned media impressions as well as align paid media opportunities for broader awareness. https://images.squarespace-cdn.com/content/v1/5f2880abf8438148a0a25781/1596764821752-0WUSAULEZASVA2NGVF8F/leila.jpg PORTFOLIO BRAND PARTNERSHIPS Responsible for marketing plans for limited-edition products with exclusive distribution. Projects included Kate Spade, Lucas Films/Star Wars, Beastie Boys, colette, Barneys NYC, VANS, among others. https://images.squarespace-cdn.com/content/v1/5f2880abf8438148a0a25781/1602216536647-Z2KJS1WLTSLV1WMF3ED6/Avocado+Minimal+Story+CB.jpg PORTFOLIO MARKETING MANAGEMENT Marketing POC for Campos Borquez, an industry-leading, family-owned, vertically integrated, and regenerative agriculture brand. Marketing ownership included GTM strategies, social media (GTM, flighting, copywriting) C-suite and sales collaboration, and more. https://images.squarespace-cdn.com/content/v1/5f2880abf8438148a0a25781/1596764753067-0QCJD9Z7XIJ247JMIWIA/hero-3.jpg PORTFOLIO BRAND MANAGEMENT Marketing lead/strategist and creative liaison with California’s largest licensed, vertically integrated cannabis operation in the state (CA). Successfully launched recreational/active lifestyle cannabis brand, resulting in sold-out first run of product. Marketing touchpoints included brand website, social media strategies, tradeshow materials, retail marketing programming, etc. https://images.squarespace-cdn.com/content/v1/5f2880abf8438148a0a25781/1596500447061-IYX8Y5GAXUQNKS9QDQ1L/gordini.jpg PORTFOLIO Account management + PRODUCER IN THIS ROLE, I Organized the in-house creative needs and workflow PROCESS in order to hit pending, and fast-approaching deadlines, for Gordni’s first rebrand in over 20-years. Scope of work included workback calendars, Project management, talent production, budget trackinG, client-facing and internal communication, AND GENERAL BEST-PRACTICES. https://images.squarespace-cdn.com/content/v1/5f2880abf8438148a0a25781/8258ad7e-a027-4464-b050-342352f0834e/Screenshot+2025-03-20+at+1.08.28+PM.png PORTFOLIO REBRAND Retained by a family-owned, 100-year-old heritage watch and jewelry brand for a personalized jewelry rebrand (monya) for its first direct-to-consumer launch. Work included market opportunity analysis, tone of voice (TOV), point of view (POV), copywriting, agency management, and full-scale marketing executioN. Agency partners included Troup and Poolboy. https://images.squarespace-cdn.com/content/v1/5f2880abf8438148a0a25781/1596502178698-WLMVJCZ1S5ANVNK9T0UC/pr_two.jpg PORTFOLIO PUBLIC RELATIONS Constructed and communicated seasonal global PR strategies, CREATED UNIQUE PRESS and seeding kits, HELD DESKSIDE EDITOR APPOINTMENTS AND MANAGED NYC SHOWROOM APPOINTMENTS to acquire high-level placements with relevant MEDIA OUTLETS. bespoke pr kits shown above. https://images.squarespace-cdn.com/content/v1/5f2880abf8438148a0a25781/1596502196214-4QA9BR6X3TQ1I54X1PIE/pr.jpg PORTFOLIO https://www.heymeg.me/donate daily 0.75 2020-08-04 https://www.heymeg.me/credits daily 0.75 2025-03-15 https://www.heymeg.me/about daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f2880abf8438148a0a25781/1599710297759-4YH32SP9IY0ABXZ1KHXK/Screen+Shot+2020-07-16+at+9.57.16+PM.png ABOUT - megan brunner I began my career in marketing at Nixon during their start-up days. Over the next 15 years, I went on to lead the marketing department through their global expansion and rapid growth period. Our small but mighty team was determined, nimble, and got it done. After my consumer marketing days, I found my way into tech B2B, developing a versatile skill set along the way. I’ve helped shape go-to-market strategies and content for Microsoft and Twitter and currently work at Adobe as a Senior B2B Content Strategist. During my journey, I’ve had the chance to lead marketing for an emerging Italian eyewear brand, work agency-side as a brand director, and collaborate with agencies, creatives, startups, and established brands on a variety of projects. In my spare time, you can find me searching for the perfect burrito and hanging out with my favorite people: Finn, James, and Jay.